
From Chef to SaaS: Steven Tann's Journey to AI Mastery
Hey there, fellow HighLevelers! It's Vit Muller here, and today, I'm excited to share an inspiring story from my recent podcast episode with Steven Tann. If you haven't heard it yet, you're in for a treat. Steven's journey from a chef in Melbourne to a SaaS expert cruising the canals of England is nothing short of remarkable. Let's dive into some of the highlights and insights from our conversation.
Ep 92 - Steven Tann
The Unexpected Path to HighLevel
Discovering HighLevel and the Power of AI
Scaling with a Single Snapshot
The Unexpected Path to HighLevel
Steven's story begins in the bustling kitchens of Melbourne, where he honed his skills as a chef. But life had other plans. A near-paralysis scare led him to pivot from the culinary world to sales, where he faced the daunting task of selling Indian wine in Australia. Talk about a tough sell! This experience taught him the art of storytelling and the importance of building trust with customers.
Discovering HighLevel and the Power of AI
When COVID-19 hit, Steven found himself in the most locked-down city in the world. It was during this time that he discovered HighLevel, a platform that would change the course of his career. He began building chatbots for live events, helping businesses transition to online platforms. The results were astounding—turn-up rates for webinars skyrocketed from 30% to 80%, and close rates on mid-ticket items jumped from 20% to 60%.
Scaling with a Single Snapshot
One of the most intriguing parts of our conversation was Steven's approach to scaling his agency. Instead of niching down, he focused on solving problems across various industries. By using a single snapshot for all his clients, he was able to conduct group training calls and streamline his operations. This strategy not only saved time but also allowed him to scale efficiently.
The Role of AI in Business Transformation
Steven is a firm believer in the power of AI to transform businesses. From automating email campaigns to personalizing customer interactions, AI has become an integral part of his strategy. He even shared how he's using AI to create a daily content machine, generating blog posts and newsletters with minimal effort. It's all about working smarter, not harder.
Life on a Narrowboat
And let's not forget the unique lifestyle Steven has embraced. Living on a narrowboat in England, he enjoys the freedom to travel while running his business. With Starlink providing reliable internet, he's able to stay connected and continue his work from anywhere. It's a testament to the flexibility and opportunities that come with embracing technology.
Final Thoughts
Steven's journey is a powerful reminder that success often comes from unexpected places. Whether you're just starting out or looking to scale your agency, there's a lot to learn from his story. Embrace change, leverage technology, and don't be afraid to tell your story. After all, people are going to buy from you—they're going to buy your story.
Book a free AI/HighLevel strategy call with Steven Tann. Get actionable advice on your SaaS, onboarding, AI content engine, or sales process—no charge for the call. Link: https://steventann.com/
Thanks for tuning in, and if you haven't already, be sure to check out the full episode on the HighLevel Experience Podcast. Until next time, keep pushing the boundaries and making waves in the world of SaaS!



