Unlocking Growth: How Tom Adam Transformed His Martial Arts Club with HighLevel

In the latest episode of the HighLevel Experience Podcast, I had the pleasure of speaking with Tom Adam, a strategic partner and a master of scaling businesses in the martial arts club management space. Tom's journey from a fledgling startup to a thriving community with over 300 members is a testament to the power of leveraging technology for business growth. In this article, we delve into Tom's journey, his strategies, and how HighLevel played a pivotal role in his success.

The Birth of Curious Growth

Tom's journey began with the founding of Curious Growth, a venture inspired by the challenges faced during the pandemic. As a martial arts club owner, Tom experienced firsthand the impact of lockdowns on businesses in the fitness and wellness sectors. This adversity became a catalyst for change. Tom invested heavily in improving his business skills and, with the encouragement of a mentor, decided to help other club owners overcome growth barriers.

From Hobby to Full-Time Venture

Tom's martial arts club, Berra Martial Arts, started as a passion project. With just three members in a small rented room, Tom's dedication and strategic thinking led to the club's rapid growth. By the end of the first year, Berra Martial Arts had a full-time facility and 50 members, all achieved without spending a cent on marketing. This success was driven by word-of-mouth, effective communication, and a deep understanding of SEO.

Leveraging HighLevel for Business Growth

The turning point in Tom's journey came with the adoption of HighLevel. Initially seeking a better email solution, Tom discovered the potential of HighLevel's automation and communication tools. This led to a significant improvement in trial conversions and member retention. By systemizing processes and focusing on customer experience, Tom was able to open a second location and achieve predictable revenue growth.

The Double Diamond Approach

A key strategy that Tom shared during our conversation is the Double Diamond approach. This consumer-centric method involves mapping out customer experiences and identifying areas for improvement. By asking the right questions and understanding customer needs, businesses can develop tailored solutions that drive growth. This approach is not only applicable to martial arts clubs but can be adapted to various industries.

Strategic Partnerships and Synergies

Tom and I also discussed the importance of strategic partnerships. By collaborating with coaches and leveraging synergies, businesses can access new markets and expand their reach. This strategy has been instrumental in our success, allowing us to offer comprehensive solutions to clients and create a win-win scenario for all parties involved.

The Value of Personal Connection

In an increasingly digital world, the value of personal connection cannot be overstated. Tom emphasized the importance of maintaining human touchpoints in customer interactions. Whether it's a phone call or a personalized message, these gestures can significantly enhance customer satisfaction and loyalty.

Conclusion: Embracing Change and Growth

Tom Adam's journey is a powerful reminder of the potential that lies in embracing change and leveraging technology for growth. By focusing on systemization, customer experience, and strategic partnerships, businesses can overcome challenges and achieve remarkable success. As we continue to explore new strategies and tools on the HighLevel Experience Podcast, I encourage you to consider how these insights can be applied to your own business journey.

For more insights and strategies to grow your agency or SaaS with HighLevel, tune in to the HighLevel Experience Podcast. Share this article with fellow entrepreneurs and join us on the journey to business success. Visit highlevelexperience.com for more resources and episodes.